FOREVER PRECIOUS JEWELLERY AND DIAMONDS LIMITED
FOREVER PRECIOUS JEWELLERY AND DIAMONDS LIMITED was promoted in 1996 by SU-RAJ GROUP which is headed by Mr. Jatin Mehta who has over three decades of experience in Gem and Jewellery industry. The day to day operations are being carried out by Mr. Jai Begani, Managing Director of the Company who is a MBA from USA.
The Company has pioneered new designs and exquisite craftsmanship in jewellery manufacturing aimed at making huge inroads into International Market.
It is engaged in manufacture of plain and studded gold jewellery and cut and polished diamonds and has, over the years, emerged as one of the major designer, manufacturer and distributor of fine jewellery with nation-wide reputation and unique market niche. The Company is supplying extensive range of jewellery to country’s most conscious jewellers and jewellery manufacturers including TANISHQ.
The Company’s flagship Show-room at CG Road, Ahmedabad was opened on 1st February, 2007. Owing to overwhelming response, it opened three additional Show-rooms in Ahmedabad.
Forever has grown its retail presence by opening Show-rooms at other centers as well and at present, has Show-rooms at Delhi, Nagpur, Surat and Pune. Besides, the Company is having countrywide presence through retail outlets in Big Bazars.
The Company acquired Intellectual Property Rights including Brand ‘CARBON’ from Carbon Accessories Ltd. (CAL) which is engaged in retailing of 18K - light weight diamond studded gold jewellery specifically designed to cater to impulsive buying.
The Company has forayed into international market by export of cut & polished diamonds and fine jewellery to US, Europe, Middle East and Far East countries.
The details of Company’s Marketing network is as under :
COMPANY |
BRAND |
TYPE |
NO. |
LOCATION |
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FOREVER |
FOREVER |
SHOW-ROOMS |
8 |
C G ROAD, AHMEDABAD |
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SATTELITE ROAD, AHMEDABAD |
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MANINAGAR, AHMEDABAD |
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NAGPUR |
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SURAT |
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GREATER KAILASH, DELHI |
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SOUTH EXTENSION, DELHI |
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V3S, DELHI |
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FOREVER |
NAVARAS |
RETAIL STORES
IN BIG BAZARS |
49 |
IN 30 CITIES |
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FOREVER |
CARBON |
EXCLUSIVE BOUTIQUE OUTLETS |
5 |
BANGALORE INTERNATIONAL
AIRPORT |
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FORUM MALL, BANGALORE |
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SHIPRA, GHAZIABAD |
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SAKET, DELHI |
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INORBIT, PUNE |
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| FOREVER |
CARBON |
SHOP IN SHOP |
72 |
SHOPPERS’ STOP, LIFESTYLE,
JUST IN VOUGUE
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FOREVER SHOW-ROOMS are Destination Stores exhibiting collections featuring exclusive designs and ample variety in plain and studded jewellery with wide range of products evolved to suit the need, taste and preferences of Contemporary customers catering mainly to High Street Exclusive Market Segment.
CARBON is a Brand name which, it is claimed by the Company, seeks to move Jewellery from the Vault to the Wardrobe and alter its value from dormant investment to active adornment. It is catering to Lifestyle Segment and targets customers with substantial disposable income. The EBO (Exclusive Boutique Outlets) and SIS (Shop in Shop) Modules have specific focus to cater to impulsive buying.
NAVARAS STORES cater to Mass Merchandising / Discount Market Segment.
In all, Forever has total 134 jewellery outlets.
